CULTURAL PSYCHOLOGY

Cultural psychology through a global lens The most contemporary and relevant introduction to the field, Cultural Psychology, Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.

Steven J. Heine's text is unmatched in both its presentation of current, global experimental research and its focus on helping students to think lilce cultural psychologists. Some highlights ofthe updated text: New research reinforces a strong global focus. Cultural Psychology, Fourth Edition, draws on a broad range of global studies and examples. Departing frorn the conventional East/West axis, it addresses cultures and regions in Africa, Europe, Jndia, Latin America, the Middle East, Russia, Australia, and the Pacific Islands. A new applied chapter on organizations, leadership, and justice shows students how managenal practices, such as leadership, negotiating, and resource distribution, vary across cultures. This topic will be relevant to their lives as they prepare to enter the workforce. A focus on experimental research helps students to think like cultural psychologists. Cultural Psychology presents an unparalleled array of experimental research, including a wealth of current findings based upon actual behavioral experiments, economic games, and studies employing neuroscience methods. Many of the concepts in the text are explained by walking students through detailed examples of classic experiments in the field - demonstrating exactly how the studies are conducted - and challenging them to think about how psychologists obtain answers to their research questions. Steven J. Heine is Distinguished University Scholar and Professor of Social and Cultural Psychology at the University of British Columbia and author of Cultural Psychology, the top-selling textbook in the field. He lives in Vancouver, Canada.