CHANGE FOR GOOD

More than a year into a global pandemic, profit and share-holder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better.

In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals. Change for Good is a new system for making social change through business that reflects Paul's experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems to help identify promising solutions and collaborate in bringing these solutions to life. This methodology can create impactful and sustainable social change in ways that aren't possible when executives alone make decisions that are intended to improve the lives of vulnerable people. Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world's most pressing social problems.

Paul Klein is a global authority on helping businesses benefit from solving social problems. In 2001, Paul founded impakt, a B Corp that helps corporations improve their social impact on the world. Paul is also the founder of the impakt Foundation for Social Change, an organization that creates pathways to employment for vulnerable people.