BUSINESS GREATEST HITS. A MASTERCLASS IN MODERN BUSINESS IDEAS

This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly.

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last. Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.