Business Chinese – Winning Strategies

This series of textbooks are designed and written to help students who have studied three years of Chinese (or the equivalent) to achieve greater proficiency in the oral and written use of the language. Working with real case studies of international and Chinese companies within the Chinese marketplace, students will gain insight into Chinese business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world. Student will critically examine the successes and failures of firms within the Chinese business arena. Topics of wide interest such as international marketing and trade, finance, management strategy, business politics, and business ethics will be addressed.