BEWARE WHICH WOLF YOU FEED

"I believe that we all have two lives and that our second life begins when we truly realize that we have only one."

For Dr. Kenan Crnkić, this change took place at the peak of a highly successful corporate and academic career, when the award-winning Businessman of the Year, the Manager of the Decade in South-Eastern Europe and an acclaimed university professor at several international business schools suffered a multiple severe stroke and clinical death.

Quote: "I realized then that success without true happiness is nothing more than the saddest form of failure, and that it isn’t important to succeed in life – but that what really matters is that your life succeeds. After such moments we realize that life does not consist of months or years but rather of the splendidly lived 86.400 seconds of each new day. They say that the two most important days in the life of every man are the day he was born and the day he finally realizes why. A mission is nothing but a statement of purpose. And the purpose of life itself has always been a life with purpose. That’s why I defined my mission by asking myself 77 questions a day, which I later presented in the book with the desire to help all people to easily and effectively define their purpose and from it everything that is needed for real success and happiness."

Beware Which Wolf You Feed is written in a simple language and a highly recognizable easy-to-read style. It is full of positive and useful advice that creates a peculiar form of instant motivation that will make you read it in one sitting, but also take pleasure in going back to it over and over again, looking for inspiration on its pages while viewing them from different angles. By combining tales and experiences from a lot of different cultural and economical backgrounds and by rearranging them into a unique and thoughtful essay, the author gives a wake-up call to the questions “Am I, and to what extent, truly happy? And how can I achieve this goal?”

The enthusiasm of those who have already read Beware Which Wolf You Feed (more than 100,000 copies sold only in the Balkans) and a large number of positive reviews, commentaries and reactions in the regional media are only some of the many arguments for its international potential.

Brilliant and unusual stories that are easily remembered and retold, an intriguing introduction and the clear structure with the effective ending are some of the reasons why you will want to share it with other