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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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BELIEVE IT
How to go from Underestimated to Unstoppable
From the founder and CEO of IT Cosmetics, an inspirational memoir about overcoming rejection, with the aspirational qualities of GIRLBOSS, the business appeal of WHAT IT TAKES, and the relatable wisdom of GIRL, WASH YOUR FACE.
What if you believed you could achieve your dreams?
Jamie Kern Lima has a classic American rags-to-riches story. The first person in her family to go to college, Jamie went on to become a TV news anchor. In her twenties, she suffered from rosacea and couldn't find foundation that would stay on under the hot TV lights which inspired her to create IT Cosmetics in her living room. After years of rejection, 100-hour work weeks, and dwindling savings, she transformed the company into QVC's #1 beauty line and later sold the business to L'Oréal for more than a billion dollars. She was the first female CEO in L'Oréal's 108-year history.
Yet hers is also an incredible story of boot-strapping resilience - from a childhood with an alcoholic parent, to accidentally finding out she was adopted at age 26, to disrupting the marketing conventions of the beauty world and hearing "no" over and over again. By turns riveting and moving with down-to-earth warmth, Jamie's story will inspire and empower women to trust their instincts and pursue their dreams, even when they have what she calls "self-doubt, body-doubt, god-doubt."
Part memoir, part business book, and part self-help, Jamie uses her experiences to show readers how she overcame tectonic personal and professional rejections, guided by a tireless work ethic, unwavering belief in herself, a strong sense of purpose to help other women, and her faith in a higher power.
Jamie Kern Lima is the Co-Founder and CEO of IT Cosmetics, a makeup and skincare company she founded in her living room and grew to be the largest beauty brand in QVC history, and a top-selling brand at Sephora, ULTA Beauty, Macys and now globally. In 2016, IT Cosmetics was acquired by L'Oréal, in their largest US acquisition to date, making Jamie the first woman to hold a CEO title in L'Oréal's 108-year history. She was recently named to the Forbes "60 Most Successful Self-Made Women's list." Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor. Jamie graduated valedictorian with a 4.0 GPA from Washington State University, and received her MBA from Columbia University where she was also selected by her peers as class speaker. She was named one of Goldman Sachs' 100 Most Intriguing Entrepreneurs and WWD's 50 Most Powerful Women in Beauty, and is also the recipient of an EY Entrepreneur of the Year Award, CEW Achiever Award, Fashion Institute of Technology Star Award, EY Entrepreneurial Winning Women Award and has received over 200 beauty and editorial awards for IT Cosmetics. Jamie is energized by an unremitting passion to inspire and empower women and entrepreneurs and has been featured on Good Morning America, TODAY Show, CBS This Morning, Megyn Kelly, Nightline and Joel Osteen, and received critical acclaim in publications including The New York Times, Forbes, Inc., People, Allure, Marie Claire, Shape, WWD, Glamour, Cosmopolitan, New York Magazine, The Wall Street Journal and many more.
When Jamie's not mentoring entrepreneurs or appearing live on QVC in many of IT Cosmetics' 200+ shows annually, she works passionately with many philanthropic partners including Look Good Feel Better®, where IT Cosmetics has donated over $27 million in product to date to help women face the effects of cancer with confidence. itcosmetics.com.
Jamie Kern Lima has a classic American rags-to-riches story. The first person in her family to go to college, Jamie went on to become a TV news anchor. In her twenties, she suffered from rosacea and couldn't find foundation that would stay on under the hot TV lights which inspired her to create IT Cosmetics in her living room. After years of rejection, 100-hour work weeks, and dwindling savings, she transformed the company into QVC's #1 beauty line and later sold the business to L'Oréal for more than a billion dollars. She was the first female CEO in L'Oréal's 108-year history.
Yet hers is also an incredible story of boot-strapping resilience - from a childhood with an alcoholic parent, to accidentally finding out she was adopted at age 26, to disrupting the marketing conventions of the beauty world and hearing "no" over and over again. By turns riveting and moving with down-to-earth warmth, Jamie's story will inspire and empower women to trust their instincts and pursue their dreams, even when they have what she calls "self-doubt, body-doubt, god-doubt."
Part memoir, part business book, and part self-help, Jamie uses her experiences to show readers how she overcame tectonic personal and professional rejections, guided by a tireless work ethic, unwavering belief in herself, a strong sense of purpose to help other women, and her faith in a higher power.
Jamie Kern Lima is the Co-Founder and CEO of IT Cosmetics, a makeup and skincare company she founded in her living room and grew to be the largest beauty brand in QVC history, and a top-selling brand at Sephora, ULTA Beauty, Macys and now globally. In 2016, IT Cosmetics was acquired by L'Oréal, in their largest US acquisition to date, making Jamie the first woman to hold a CEO title in L'Oréal's 108-year history. She was recently named to the Forbes "60 Most Successful Self-Made Women's list." Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor. Jamie graduated valedictorian with a 4.0 GPA from Washington State University, and received her MBA from Columbia University where she was also selected by her peers as class speaker. She was named one of Goldman Sachs' 100 Most Intriguing Entrepreneurs and WWD's 50 Most Powerful Women in Beauty, and is also the recipient of an EY Entrepreneur of the Year Award, CEW Achiever Award, Fashion Institute of Technology Star Award, EY Entrepreneurial Winning Women Award and has received over 200 beauty and editorial awards for IT Cosmetics. Jamie is energized by an unremitting passion to inspire and empower women and entrepreneurs and has been featured on Good Morning America, TODAY Show, CBS This Morning, Megyn Kelly, Nightline and Joel Osteen, and received critical acclaim in publications including The New York Times, Forbes, Inc., People, Allure, Marie Claire, Shape, WWD, Glamour, Cosmopolitan, New York Magazine, The Wall Street Journal and many more.
When Jamie's not mentoring entrepreneurs or appearing live on QVC in many of IT Cosmetics' 200+ shows annually, she works passionately with many philanthropic partners including Look Good Feel Better®, where IT Cosmetics has donated over $27 million in product to date to help women face the effects of cancer with confidence. itcosmetics.com.
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Book
Published 2021-02-23 |