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Mohrbooks Literary Agency
Sebastian Ritscher |
APPLE
The First 50 Years
This deeply researched, lavishly illustrated Apple history includes new interviews with the key people who made the journey, as well as Apple's current designers, engineers, and executives. Apple also offered Pogue access to its archives. This will be a must read for Apple fans everywhere.
On April 1, 1976, two scruffy teenagers, both named Steve, founded a startup. Their goal: To bring their revolutionary homemade computer to the world.
Over the next five decades, Apple brought us much of we know of technology today: the mouse, color screens, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Under Jobs's obsessive eye for detail, Apple created beautifully crafted productsMac, iMac, iPod, iPhone, iPad, AirPods, Apple Watch that taught consumers to value beauty, simplicity, and fine design.
Steve Jobs was at Apple twice: For the first nine years of its existence, and again from 1997 until his death in 2011. In between was the interregnum, the Dark Years, when Apple forgot its mission, lost its soul, and wound up only weeks from bankruptcy.
In 600+ full-color pages, "Apple: The First 50 Years" tells Apple's entire life story: How it was born, nearly died, and was born again and became, under CEO Tim Cook, the most valuable company in the world.
The resulting book describes both the titanic successes (450 million iPods sold, 1.5 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe). It bursts with tales of frenetic all-nighters, engineering pranks, and creative rebellion. And it's loaded with origin-story surprises:
Apple was actually the fourth startup of Wozniak and Jobs
Steve Jobs was not Apple's first CEOnor its second, third, or fourth
Apple had a forgotten third founder
Steve Jobs did not originate or name the Macintosh; in fact, he banished the man who did
The Newton ultimately saved Apple.
The book also blows up 50 years of mistaken mythology:
John Sculley did not fire Steve Jobs.
Jobs never fired anyone he'd just met in the elevator for not answering a question fast enough.
And he didn't write the "Think Different" ad.
David Pogue is one of the world's leading experts on all things Apple, and here he tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
Over the next five decades, Apple brought us much of we know of technology today: the mouse, color screens, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Under Jobs's obsessive eye for detail, Apple created beautifully crafted productsMac, iMac, iPod, iPhone, iPad, AirPods, Apple Watch that taught consumers to value beauty, simplicity, and fine design.
Steve Jobs was at Apple twice: For the first nine years of its existence, and again from 1997 until his death in 2011. In between was the interregnum, the Dark Years, when Apple forgot its mission, lost its soul, and wound up only weeks from bankruptcy.
In 600+ full-color pages, "Apple: The First 50 Years" tells Apple's entire life story: How it was born, nearly died, and was born again and became, under CEO Tim Cook, the most valuable company in the world.
The resulting book describes both the titanic successes (450 million iPods sold, 1.5 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe). It bursts with tales of frenetic all-nighters, engineering pranks, and creative rebellion. And it's loaded with origin-story surprises:
Apple was actually the fourth startup of Wozniak and Jobs
Steve Jobs was not Apple's first CEOnor its second, third, or fourth
Apple had a forgotten third founder
Steve Jobs did not originate or name the Macintosh; in fact, he banished the man who did
The Newton ultimately saved Apple.
The book also blows up 50 years of mistaken mythology:
John Sculley did not fire Steve Jobs.
Jobs never fired anyone he'd just met in the elevator for not answering a question fast enough.
And he didn't write the "Think Different" ad.
David Pogue is one of the world's leading experts on all things Apple, and here he tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
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Book
Published 2026-03-17 by Simon & Schuster |