SMOOTHLY LEADING THE SHEEP AWAY

If you aim to be sustainably successful on the Chinese market, you need a lot of

skill, patience – and money. But above all, you really have to be able to assess

your counterpart’s character very well.

This comprehensive collection of case studies in this little manual provide many

tips by long-time experts for a successful business initiation in China.

We find answers to questions such as: How to choose the right partner? How

to find a suitable location? How to protect oneself against data theft? How to

find and retain staff? And how to keep track in the complex Chinese business

environment? How do intercultural business relationships work best?