PREDICTING POSITIVE

You could say that, as a fifth-generation trial attorney, Jefferson Fisher was born to handle conflict. If it takes 10,000 hours to master something, Fisher has spent that time and more training and preparing clients for adversarial situations that place them on the witness stand under immense pressure. To handle just one case, Fisher becomes coach to his clients and must quickly process and navigate nuanced communication between multiple parties to reach success. There is no other profession that lives so deeply in the trenches of communication. Standing strong in the gap of irreconcilable conflict is his life's purpose.

When working with a new client, Fisher trains them in his three-step system of communication, Predicting Positive. It's a revolutionary and individually customizable framework he built on the premise that by mastering three fundamental skillsets, we can reasonably predict the positive outcomes we hope to achieve when communicating with others.

Fisher's rapid success online reflects the fact that this is a skill we could all use. In 2022, Fisher began sharing his system of communication on social media, after looking for ways to drive clients to his new law firm. In just 18 months, Fisher's videos, all under two minutes and covering topics from how to argue with everyone from a narcissist to a micromanager, to how to control your emotions during an argument, have earned him millions organic followers (His Instagram alone is adding about 100,000 followers every few weeks; he could realistically reach 3 million followers by the end of the year.). His videos on communication regularly receive millions of views and his recently launched LinkedIn course has been purchased over 75,000 times. His followers include idols like Dwayne "The Rock" Johnson and Sarah Silverman, to Dr. Andrew Huberman and Lewis Howes, who have recently become friends and mentors.

Now, in PREDICTING POSITIVE, his groundbreaking first book, Fisher draws upon his experiences in the courtroom, behavioral sciences, and historical case studies to teach readers how to communicate to connect. Inspired by expert communicators Chris Voss and Brene Brown and poised to revolutionize mindsets and habits like New York Times bestsellers Atomic Habits, Set Boundaries, Find Peace, and Unwinding Anxiety, Fisher has created not just a guidebook, but a philosophy that will enable readers to approach conversations with openness and curiosity, and in the process, change their lives.

By embracing Fisher's system, readers will learn to speak more confidently, express themselves clearly, and seek understanding rather than victory. This transformative approach will not only change how individuals engage in conversations but also pave the way for a more harmonious and empathetic society.