What if there was a way to make today's young people and the generations that follow smarter, happier and more successful as well as better and more effective parents, teachers, managers, coaches, counselors, and leaders? To get there, we need a complete transformation in the way adults communicate with young people and David Yeager's 10 TO 25 is a key to that transformation.

The sad truth is that we live in a world in which the vast majority of adults view 10- to 25-year-olds as scary, impulsive, largely unfathomable creatures. There's a biological reality to this that goes way beyond mere puberty: from a neurological perspective the 10-year-old and the 25-year-old have pretty much the same brain. The hormones flooding their bodies cause them to suddenly crave status and respect like never before. And just as they're experiencing these new cravings, they're also rapidly gathering new mental and physical capacities that open up entirely new social vistas of exploration and development. Is it all that surprising that the adults in their lives don't know how to adapt to this new reality? They can barely keep up. We can barely keep up. What if all this could change? What if adults knew how to effectively mentor the young people in their lives, rather than waste their time in failed efforts to control or please them? Imagine homes without the screaming and fighting, classrooms filled with students who want to learn and teachers who love their job, workplaces where junior staff embraces being challenged and critiqued, teams whose coaches help every player - not just their stars - up their game; a world in which the generations look up to, rather than resent, each other for who they are and what they've accomplished. David Yeager's 10 TO 25 will show us that all this can and will happen. Why? Because, in addition to its cutting-edge science, wise observations and great stories, the narrative will feature actionable advice that's proven to be effective across multiple settings and a wide variety of populations. David Yeager is an associate professor of psychology at University of Texas, Austin, a former middle school teacher, father of four and scientist who does groundbreaking research in the field of growth mindset. A frequent research collaborator of Carol Dweck and Angela Duckworth, he's the person Angela says is, "the best developmental psychologist there is." David and his research have been featured in The New York Times, The Wall Street Journal, Scientific American and The Atlantic and, over the past ten years, he has been one of the top 0.1% most-cited psychologists in the world