Biagi Rights
Published by
Career Press (2019-04)
Current material
1st Pass Pages
Original language
Political economy


by Avril, David

Discover the 24 reasons people are leaving you for competitors - and how to win them back.

In WHY CUSTOMERS LEAVE popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us."

David Avrin, CSP has become one of the most popular speakers on Customer Experience and Marketing in the world today. In recent years, David has presented for enthusiastic organizations and audiences in 22 countries on 6 continents including: Singapore, Bangkok, Melbourne, Buenos Aires, Manila, Rotterdam, Bangalore, Sydney, London, Barcelona, Monte Carlo, Johannesburg and Dubai. A former CEO group leader and an in-demand speaker for Vistage International, the world's leading CEO member organization, David Avrin has had over 4,000 one-on-one conversations with company leaders regarding their value proposition and competitive advantages. David Avrin is also the author of Visibility Marketing, licensed for Vietnamese translation to MC Books.

Available rights (1)

Language Territory Type Vendor Status
German World All

Mohrbooks Literary Agency
Annelie Geissler

Available View on Rightsdesk


This straight-forward, 'no holds' barred approach is exactly what businesses need to hear. David zeroes in on what customers want and don't want in order to keep them returning.

Quote: Lisa Ford

David Avrin is a Customer Experience and Marketing genius who can multiply your business by helping you understand exactly what your customers need. Read this book, apply it, and watch your revenue soar.

Quote: Rory Vaden, New York Times bestselling author

An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!

Quote: Jay Baer

Marketing is a total waste of time if customer experience doesn't match what you promise. Avrin nails it. Quit making it so damn hard to do business with your company!

Quote: John R. DiJulius III

Brilliant advice on how to attract and keep your customers. David Avrin uses entertaining stories to teach you lessons and actionable ideas that will help you give your customers the experience they deserve.

Quote: Shep Hyken, New York Times bestselling author

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