|Mohrbooks Literary Agency|
|Prentice Halll Press (April 2012)|
|Self-help, personal development & practical advice|
WHAT IS YOUR ONE SENTENCE?
How to Be Heard in the Age of Short Attention Spans
Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.
* Use the one sentence approach to tackle complex messages
* Take five simple steps to find one sentence that launches a dialogue
* Identify the basics of a memorable one sentence
* Speak in an authentic voice
Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.