Mohrbooks Literary Agency
Published by
Viking (2019-10-29)
Current material
Final Pages
Original language
Politics & government


A Manifesto for a More Generous World

by Strickler, Yancey

Using pop culture references, his hands-on experience with Kickstarter, and the latest research from economists, historians, and philosophers, Yancey Strickler explores the idea that we need to discover and grow new forms of rational value in order to reset our world and possibly - hopefully! - find a new system, a way forward, that is socioeconomically and ecologically more inclusive than what we have now.

Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth, 2) That we're individuals trapped in an adversarial world, and 3) That this is natural and inevitable.
These ideas separate us, keep us powerless, and limit our imagination for the future. We see them as truth. They're not. They're a point of view that previous generations accepted. It's time we replace them with something new.

THIS COULD BE OUR FUTURE is about how we got here, and how we change course. While the pursuit of wealth has produced innovation and prosperity, it also established an implicit belief that the right choice in every decision is whichever option makes the most money. This belief in financial maximization has produced dire consequences: environmental collapse, corruption, inequality, and a growing dissatisfaction around the world. The answer isn't to get rid of money; it's to expand our concept of value. By assigning rational value to other values besides money--things like community, purpose, and sustainability--we can refocus our energies to build a society that's generous, fair, and ready for the future. By recalibrating our definition of value, a world of scarcity can become a world of abundance.

Hopeful but firmly grounded, full of concrete solutions and bursting with creativity, THIS COULD BE OUR FUTURE brilliantly dissects the world we live in and shows us a road map to the world we are capable of making.

Yancey Strickler is the cofounder and former CEO of Kickstarter. He has appeared on NBC, CNN, MSNBC, NPR Marketplace, Planet Money, KCRW, PBS, and the BBC. He's been profiled in Wired, Financial Times, The New York Times, New York Magazine, Forbes, and Vox and has given keynotes at SXSW, the Sundance Film Festival, the Museum of Modern Art, Atlantic Ideas Festival, Techcrunch Disrupt, Web Summit, the Walker Art Center, 92nd Street Y, and more. He was one of Fortune's 40 Under 40, on Vanity Fair's New Establishment list, and a World Economic Forum Young Global Leader. The London Spectator called him "one of the least obnoxious tech evangelists ever."

Available rights (1)

Language Territory Type Vendor Status
German World All

Mohrbooks Literary Agency
Sebastian Ritscher

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Want to actually change the world for the better? Start here.

Quote: Sophia Amoruso, NYT bestselling author of Girlboss

A seminal work, it puts a long overdue stake through the heart of profit maximization and all the harm this toxic idea has caused. Beautifully written, thoughtfully researched, a must read for anyone who cares about where we're headed.

Quote: Seth Godin, NYT bestselling author of This is Marketing

A valid evaluation of the modern world and why it needs to shift from financial maximization to something more humane.

Review: Kirkus

We live in a cynical age - an age in which, to paraphrase Oscar Wilde, we know the price of everything and the value of nothing. Thank goodness, then, for Yancey Strickler. In this wise, and sometimes bracing, manifesto, he reveals how hidden assumptions about what matters have coarsened our culture and corroded our values. Then shows how to create organizations and institutions built less on maximizing financial gain and more on family, faith, and sustainability. This book is the conversation starter our world needs.

Quote: Daniel H. Pink, NYT bestselling author of When, Drive, and A Whole New Mind

Yancey's career has been predicated on debunking unbridled self-interestespecially of the financial kind. In this book, he promotes a new design for society based on a more generous sharing of riches, ideas, and destinies.

Quote: Paola Antonelli, Senior Curator, Architecture and Design, Museum of Modern Art

Video Interview and OpEd (taped 10/28, posts 10/29)

Quote: LinkedIn

Starting in the 1970s, new ideas were proposed about how business should run - ideas that prioritized short-term over long term, profit before people, selfish decisions over selfless ones. Those ideas blossomed in the 1980s and 90s and today they consume too many of the standard business practices. Yancey Strickler is one of the voices that is helping to reverse those ideas in favor of a people before profit model that benefits ALL stakeholders. Preach on Yancey!!

Quote: Simon Sinek, NYT bestselling author of Start With Why

Throughout history, societies have fallen for the fallacy that the world around them is how things are destined to be forever -- only in hindsight do we see how wrong and shortsighted they were. "This Could Be Our Future" is a brilliant exercise in reasoning from first principles, challenging our assumptions about how the world must be.

Quote: Tim Urban, writer of Wait But Why

This bold, moving book explains why forging a more humane, equitable society depends on a fundamental shift not just in values, but the very way we define what value is. This is urgent, actionable reading for anyone who cares about the long-term, complete with a simple framework for how to start seeing the bigger picture and making real change

Quote: Eric Ries, author of The Lean Startup

This book is a gift to humanity, filled with blueprints and ideas about how effortlessly we can change the way we think to create a better and kinder world. It's packed with insight and shows us that real change is not as impossible as we might believe. If you've got future-fatigue, this book might be the perfect bedtime story to help you sleep at night.

Quote: Amanda Palmer, musician and best-selling author of THE ART OF ASKING

UK: Ebury Press; Brazilian: Benvira

Quote: Viking

After cofounding Kickstarter, Yancey Strickler is convinced that our value system is broken. In this lucid book, he lays out a vision for how to fix it that's both audacious and elevating. It's a thought-provoking read for anyone who knows there's more to life than accumulating wealth.

Quote: Adam Grant, NYT bestselling author of Give and Take, Originals, Option B

Reading This Could Be Our Future should be a requirement for all who endeavor to build and lead humane organizations.

Quote: Jerry Colonna, author of Rreboot

Yancey's interview on CNBC's Squawk Box from this morning! His appearance will also be featured on their daily podcast later this week. (October 29, 2019)

Quote: CNBC

This is a beautiful, simple, important book. If we all follow its advice, the world will be a far better place for our children and grandchildren.

Quote: Tim O'Reilly, Founder and CEO of O'Reilly Media and author

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