Fritz Agency
Published by
McGraw-Hill (November 2014)
Current material
Economics, Finance, Business & Management


Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness

by Allison, John A.

Hailed by Forbes magazine as “one of the most important books of the year,” John Allison's breakout bestseller The Financial Crisis and the Free Market Cure came as a much-needed wake-up call at a time when capitalism itself was under fire. Now the award-winning CEO applies his vast experience and insight to unlocking the key to our long-term economic and societal well-being: true leadership.

Combining practical hands-on strategies with keen insights into public policy and business, John Allison reveals the fundamental principles he sees as critical to the success of any leader, to all organizations, and to the United States. He shows you how to create a vision of what your organization can be, how to inspire your employees with a purpose-driven mission, and how to develop strategies to make these goals a reality. He shares his personal story of growing BB&T into the tenth largest financial services holding company in the U.S. He demonstrates how the principles which lead to individual happiness are the foundation for organizational and societal well-being.

John A. Allison is President and CEO of the Cato Institute. Previously he served for twenty years as Chairman and CEO of BB&T, one of the largest financial institutions in America. Allison is a former Distinguished Professor of Practice at Wake Forest University. He received a Lifetime Achievement Award from American Banker, was named one of the decade's top 100 most successful CEOs in the world by Harvard Business Review, and is the recipient of six honorary doctorate degrees.

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German World All

Fritz Agency
Christian Dittus

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