Mohrbooks Literary Agency
Published by
Portfolio (2013-01)
Current material
Final Pages
Original language
Political economy


How High Will You Fly

by Godin, Seth

In Seth Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art.

Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun. But he ignored that warning and plunged to his doom. We've retold this myth, and many others like it, to generations of kids. All these stories have the same lesson: Play it safe. Obey your parents. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But there's another part of the myth that those in power hope you'll forget. Icarus was also warned not to fly too low, because sea water would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. The propaganda has been exposed, and the old promises have been broken: Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever. So is choosing to do something unpredictable and brave: make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Whether you're a teacher, engineer, doctor, middle manager, or customer service rep, you can fly higher by bringing your best self to work. You can care about what you're doing today and how you can improve tomorrow. Godin shows us how it's possible, and convinces us why it's essential. Seth Godin is the author of more than a dozen international bestsellers that have changed the way people think about marketing, leadership and change: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, Linchpin, Poke the Box, and We Are All Weird. He is also the founder and CEO of and a very popular lecturer. He writes one of the most influential business blogs in the world, which is also consistently one of the 50 most popular blogs on any subject.

Available rights (1)

Language Territory Type Vendor Status
German World All

Mohrbooks Literary Agency
Sebastian Ritscher

Available View on Rightsdesk



Few people have captured the post industrial world of work like Seth Godin. Now, you may think of him as a marketer – and he is a brilliant one indeed. I believe, however, his greatest contribution to business is the very clear message about how work has evolved from one of factories and rules to one of making ideas and art.

Review: Duct TApe marketing feature

We are all artists now. Here's why it's important, and here's why it's hard. Please help me show my publisher, the bookstores and anyone with a book worth writing that it's possible to start a project with a show of support on Kickstarter....

Quote: Seth Godin

About a decade ago, I was introduced to Seth Godin's work by one of my students, who noted that our subversive ideas (eg, on marketing, education and culture) overlapped substantially. He was right. What this polite student did not say is that they are expressed so much more compellingly and effectively by Godin. Indeed, the joy of discovering a great new author was quickly offset against the jealousy of discovering this smarter, wittier, and more cynical version of me....The Icarus Deception is Godin's first full-on intrusion into the management world, combined with a somewhat more ambivalent, albeit not timid (this is Godin, after all) attempt at a self-help book.

Review: Management Today

The 800-CEO-READ Business Book Awards have been decided upon, and in the Innovation & Creativity category, Seth Godin’s wonderful new book, The Icarus Deception: How High Will You Fly? (published this month by Portfolio along with two companion books—V is for Vulnerable and Whatcha Gonna Do with That Duck?) takes the top prize.

Review: 800-CEO read blog

A prodigious author of more than a dozen bestselling books translated into more than 30 languages, this aims to be more than just a book. It's Godin’s most provocative thesis to date, using the entire publishing process itself as a marketing experiment to illustrate how the connection economy works by creating and activating a community to participate by making and sharing their own "art" (he takes a broad view on art, as you'll see).

Review: Brandchannel feature

Are You A Victim of The Icarus Deception? In this book, Godin encourages everyone to get out of their safety zone and take risks, make mistakes because that is what todays economy will reward.

Review: Small Business Trends Review

Seth Godin’s new book, The Icarus Deception: How High Will You Fly? tells us that we’ve been mislead. Just as the mythical character Icarus was told not to fly too close to the sun or too close to the ground, we have been encouraged to stay in the middle, to be comfortable, to trust in and rely on the systems that have instructed us. But that system and the comfort zone it provided is now deteriorating around us—everything we learned is wrong. The good news, according to Godin, is that once we realize this, we can change.

Review: 800-CEO read blog 2

Icarus Deception Official Trailer - Seth Godin

Quote: YouTube

Author Blog

Quote: Seth Godin

UK: Portfolio; Chinese (cc): CITIC; French: Diateino; Greek: Key Books; Hungarian: HVG; Indonesian: MIC; Italian: Sperling; Japanese: Mikasa; Korean: KED; Lithuanian: Baltos Lankos; Portuguese (Brazil): Campus; Portuguese (Portugal): Bertrand; Russian: Popuri; Spanish: Gestion 2000; Turkish: Kapital.

Quote: Publisher

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