Mohrbooks Literary Agency
Published by
Simon & Schuster (2020-03-03)
Current material
Final Pages
Original language
Political economy


How to Change Anyone's Mind

by Berger, Jonah

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Available rights (1)

Language Territory Type Vendor Status
German World All

Mohrbooks Literary Agency
Sebastian Ritscher

Available View on Rightsdesk


Jonah's Op-Ed "How to Change Anyone's Mind," adapted from THE CATALYST, was the "Saturday Essay" in last weekend's Wall Street Journal, taking up the front cover of the Review section

Quote: Wall Street Journal

Berger draws on research and case studies and offers intriguing anecdotes... A well-written guide that can be useful in both business and personal life.

Review: Kirkus

[A] practical, convincing introduction to the art of persuasion... This broadly appealing guide will convince convince general readers, but will be of particular interest to sales and marketing professionals.

Review: Publishers Weekly

UK: Simon 6 Schuster UK ; Chinese (CC): China Times ; Chinese (SI): Publishing House of Electronics Industry ; Hungarian: HVG ; Italian: FrancoAngeli ; Japanese: Kanki ; Korean: Munhakdongne ; Portuguese (B): Alta Books ; Romanian: Publica ; Russian: Popuri ; Turkish: Kapital Medya ; Vietnamese: 1980 Books

Quote: Simon

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