Vendor
Wiley
Published by
Wiley (20200427)
Current material
Paperback / softback
Original language
English
Themas
Entrepreneurship
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The Accidental Entrepreneur

by Janine Allis

Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine’s colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author, podcast host and ambassador for Australia for UNHCR Leading Women Fund.

Establishing a new brand and creating a unique retail concept is never easy. So what happened when a mother of four put her all into doing just that? The Accidental Entrepreneur shares the inside story of Boost Juice, which exploded as a brand and became a global phenomenon. Learn how Australian adventurer Janine Allis transformed her healthy living idea into a beloved brand, and discover why she decided to do retail differently, providing an enjoyable customer experience based on a "love life" philosophy.

By offering delicious, healthy and fun options, Janine’s juice and smoothie business grew rapidly into an award-winning enterprise. She then took on more exciting challenges – as a judge on Shark Tank, a competitor on Australian Survivor and now as an ambassador for Australia for UNHCR Leading Women Fund.

• Discover Janine’s 30 secret strategies for business success
• Share in her colourful anecdotes and life experiences
• Gain business, leadership, and management insights
• Go behind the scenes for her roles on Shark Tank and Survivor

Anyone pursuing success can learn from Janine’s ability to offer popular products with staying power and fans of Boost Juice, Shark Tank or Survivor will enjoy a behind the scenes look at these famous global franchises. Uncover the secrets of an Australian business owner who took a healthy living brand straight to the top!

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