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Cannell Agency
Published by
Three Rivers Press (2007)
Current material
Final Pages
Original language
English
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THANK YOU FOR ARGUING

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About The Art of Persuasion

by Heinrichs, Jay

For when you really have to get your point across… Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. Originally published in 2007, it's one of the top-ten most asigned books at Harvard University and has gone back to press 27 times for over 300 thousand copies.

The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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Comments

Cross Cicero with David Letterman and you get Jay Heinrichs, whose book is simultaneously an anlysis of how to argue effectively and a hilarious commentary on the reasons we have lost the art so completely.

Quote: Joseph Ellis, author

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