Vendor
Wiley
Published by
Wiley (2018-04-05)
Current material
Paperback / softback
Original language
English
Themas
Sales & marketing
BACK

Strategic Market Management

by David A. Aaker

Completely revised and updated, David Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.

The 10th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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