Vendor
Wiley
Published by
Wiley (2005-03-28)
Current material
Paperback / softback
Original language
English
Themas
Sales & marketing
BACK

Strategic Market Management

by David A. Aaker

Aaker's Strategic Market Management, Fifth Edition, is suitable for Sr/MBA courses that focus on the management of strategies. It is especially appropriate for Marketing strategy courses, such as strategic market management, strategic market planning, strategic marketing, or marketing strategy. In addition, this book fits well into policy or entrepreneurship courses such as strategic management, strategic planning, business policy, entrepreneurship, or policy administration. This book really covers business strategy from a marketing or external viewpoint. Aaker's text is the dominant book in the market.

Available rights (32)

Language Territory Type Vendor Status
Afrikaans World All

Wiley
Julie Attrill

Available View on Rightsdesk
Albanian World All

Wiley
Julie Attrill

Available View on Rightsdesk
Arabic World All

Wiley
Julie Attrill

Available View on Rightsdesk
Armenian World All

Wiley
Julie Attrill

Available View on Rightsdesk
Azerbaijani World All

Wiley
Julie Attrill

Available View on Rightsdesk
Find 27 more rights on Rightsdesk.

More like this