SMOOTHLY LEADING THE SHEEP AWAY
The Red Thread through the Middle Kingdom)
In addition to useful advice how to smoothly start your business in China, this practical guide offers interesting insights into China's cultural and social life.
If you aim to be sustainably successful on the Chinese market, you need a lot of
skill, patience – and money. But above all, you really have to be able to assess
your counterpart’s character very well.
This comprehensive collection of case studies in this little manual provide many
tips by long-time experts for a successful business initiation in China.
We find answers to questions such as: How to choose the right partner? How
to find a suitable location? How to protect oneself against data theft? How to
find and retain staff? And how to keep track in the complex Chinese business
environment? How do intercultural business relationships work best?
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