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Houghton Mifflin Harcourt
Current material
Manuscript available
Original language
English
Themas
Business & Management
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SEEING AROUND CORNERS

How to Spot Inflection Points in Business Before They Happen

by McGrath, Rita

Columbia Business School professor and business consultant Rita McGrath uses timely and topical case studies to show that one of the best ways for businesses to advance is by developing the ability to pinpoint subtle trends that have been gestating for a while but are now at an inflection point to take off in a major way. By being able to spot these developing trends, smart companies can learn how to benefit from them before they become an everyday global reality. Seeing Around Corners will provide both a real prescriptive overview of how to become a trend spotter and a clear road-map for how best to capitalize on these trends.

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