Published by
MITP (2018)
Original language
German
Themas
Internet searchingWeb graphics & designWeb programming
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PROJECT WEBSITE RELAUNCH THE HANDS-ON GUIDE

SEO AND PROJECT MANAGEMENT FOR A SUCCESSFUL RELAUNCH PROCESS AND MORE VISITORS FROM GOOGLE AND CO.

by Heinrich, Timo

• BEFORE THE RELAUNCH DOCUMENT ALL COMPONENTS OF THE WEBSITE AND DOWNSIZE THEM DIGITALLY • AFTER THE RELAUNCH TEST THE ENTIRE WEBSITE AND FIX PROBLEMS • CLEAR INSTRUCTIONS, PRACTICAL CHECKLISTS AND TIPS, USE OF HELPFUL TOOLS

This hand-on guide will prepare you for the entire  relaunch process of your website and ensures that after the relaunch everything will work in terms of content and technology so that the website does not lose its visibility in the search engines.

The author approaches the necessary SEO knowledge as well as the aspects of project management. In Part 1 you will learn step by step how to optimally prepare the relaunch. You will learn in detail how to effectively record and document all relevant data, traffic sources and links on your website. Part 2 tells you how to do all the important tests after the relaunch. You'll also learn how to keep track of your search terms and traffic to instantly respond to change. Finally, you will learn what to do in case of a dirty re- launch to prevent worse. 

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