THE MESSY MIDDLE
Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups.
Broken into three sections with 100+ lessons, this no-nonsense book will help you:
- Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line.
- Optimize what's working so you can improve the way you hire, better manage your team, and meet your customers' needs.
- Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto you next creative endeavor with ease.
With insightful interviews from today's leading entrepreneurs, artists, writers, and executives, as well as Belsky's own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.
Scott Belsky is an entrepreneur, author, and investor. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, and is a Venture Partner at Benchmark, a leading venture capital firm based in San Francisco. He was previously the founder and CEO of Behance, a leading online platform to showcase and discover creative work. He is also the creator of 99U, Behance's think tank and annual conference devoted to execution in the creative world. Belsky is the author of Making Ideas Happen and coauthor of the 99U book series.