Vendor
Hanser Fachbuch
Published by
Hanser (December 2018)
Original language
German
Original title
Innovationen für die Märkte von morgen
Themas
Business strategyBusiness innovationMechanical engineering & materials
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Innovations for the Markets of Tomorrow

Strategic Planning of Products, Services and Business Models

by Dumitrescu, Roman Echterfeld, Julian Gausemeier, Jürgen Pfänder, Tomas Steffen, Daniel Thielemann, Frank

This book deals with the methodology of strategic planning of new products.

The main focus is products of modern mechanical engineering and related businesses such as automobile industry and medicine technology. Strategic product planning is the first and most important step for success in product development and it is introduced as a 3-cycle model. 

 

The text focuses on the first cycle and the related product and production system design.

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Weblink:
https://www.hanser-fachbuch.de/buch/Innovationen+fuer+die+Maerkte+von+morgen/9783446428249

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