Vendor
Cannell Agency
Published by
Rodale (2018-06-19)
Original language
English
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HOW TO ARGUE WITH A CAT

A Human’s Guide to the Art of Persuasion

by Heinrichs, JayPalmer-Sutton, Natalie

In HOW TO ARGUE WITH A CAT: A Primer to the Art of Persuasion, rhetoric expert Jay Heinrichs has teamed up with illustrator and art director Natalie Sutton to teach the ancient art of persuasion—with cats.

It's well known that cats can convince you to drop everything and play with them; talk you into serving dinner way ahead of schedule; and get you to sit down and provide a lap, even when you're rushing out the door. They're naturals at such rhetorical principles as "know your opponent," "spot fallacies," or "argue logically," skills Heinrichs demonstrates for human use. In this funny and informative book, both adult and young readers will learn how cats apply rhetoric to get whatever they want, and how they can, too.

Jay Heinrichs is the author of the New York Times-bestselling book on rhetoric, THANK YOU FOR ARGUING, which has gone back to press 27 times, sold 300,000 copies, and is one of the top-ten most assigned books at Harvard University. A persuasion and content consultant for major corporations, Ivy League universities, and nonprofit groups, including NASA, Southwest Airlines, the U.S. Defense Department, and Walmart, he's mostly proud of his ability to be liked by cats.

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Comments

An upcoming London-based event of Jay Heinrichs, utilizing HOW TO ARGUE WITH A CAT.

www.howtoacademy.com/courses/masterclass-art-persuasion

Quote: Cannell

UK: Penguin Press ; French: J'ai lu ; Spanish: Urano

Quote: Cannell

This morning persuasion guru Jay Heinrichs gave a brilliant interview about cats, persuasion and NASA onBBC Radio 4: Todayrocketing the book to#12on Amazon. (2.März 2018)

Quote: BBC Radio 4

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