Why Things Catch On
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. This groundbreaking new book explains the six steps to crafting contagious products and ideas.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely, Jonah Lehrer, and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.
Jonah Berger is James G. Campbell Assistant Professor of Marketing at Wharton University of Pennsylania. At Wharton, he teaches an elective called Contagious: How Products, Behaviors, and Ideas Catch On. His research has been published in top-tier academic journals.