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Tien Tzuo

Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out, from your accounting to your entire IT architecture. No matter how large or small your company, SUBSCRIBED gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.

In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, SUBSCRIBED is the book that explains how this shift really works, and how business leaders can prepare and prosper.

INFLUENTIAL AUTHOR: Prior to founding Zuora, Tien Tzuo was the CMO and Chief Strategy Officer of Salesforce. He is a widely recognized Silicon Valley thought leader and can count on the support of other high profile business leaders like Marc Benioff of Salesforce and Aaron Levie of Box for this book.

ORGANIZATIONAL SUPPORT: Zuora, the author's company, provides an integrated software solution for subscription businesses. SUBSCRIBED will be a key tool for the company to spread the word about the benefits of the subscription economy and help businesses transition to a subscription model.

SPEAKING: Zuora hosts multiple conferences around the world dedicated to sharing best business practices around subscription business models, attended by thousands of people annually. This book will be launched at their main annual Subscribed conference in San Francisco, where they expect over 10,000 attendees. In addition, the author is a frequent speaker at tech and business events worldwide. He recently appeared as a keynote speaker at Dell/EMC World along with Kevin Kelly and Malcolm Gladwell.

GREAT SEO: Zuora owns this topic in the business world and online. Zuora dominates the first page of Google results for "subscribed" or "subscription economy."

Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley "unicorn" with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney, and Tokyo.

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German World Book Sebastian Ritscher
Mohrbooks AG
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