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Jennifer Dulski

Are You a Manager or a Movement Starter?

The most successful leaders in any field don't see themselves as mere managers. Instead, they see themselves as the leaders of movements that rally people to accomplish big things. PURPOSEFUL offers the keys to becoming a movement starter.

Jennifer Dulski, the head of Facebook Groups, has been a startup founder, a tech executive, and the president of She has been a mastermind making change in both the business and activism worlds throughout her career. And although they may seem diametrically opposed in their missions and methods, Dulski argues that the best leaders in both fields share one crucial trait: They lead movements, rather than just managing their teams. Whether you're at a startup or a political campaign, a Fortune 500 company or a non-profit, you can turn a mission into a movement by helping others believe that they have the power to change the world.

Dulski teaches readers to accomplish huge goals by tapping into their visions and inspiring others to join the cause. Now she pairs her experience with stories of movement leaders from both the business and activism worlds. Their passions and origin stories vary widely, but Dulski distills the common themes from the change-makers' experiences into a few key takeaways.

PURPOSEFUL is an invaluable resource for all would-be leaders who want to make an impact on the world.

Facebook Support: Jennifer Dulski is the head of Facebook's Groups strategy, a high-profile position created to make its mission to "bring the world closer together" happen. She reports directly to Mark Zuckerberg. We expect significant support for this book from Facebook.
Powerful Network: Bill Gates, Richard Branson, Reid Hoffman, Arianna Huffington, and the founders of Twitter, Yahoo!, and eBay are all investors in, which Dulski previously ran. From her experience in Silicon Valley, Dulski personally knows many of the major players there.
Major Media Coverage: Dulski has recently been featured in the New York Times, Fortune, Huffington Post, Business Insider, Venture Beat, and more.
Social Change Credibility: Dulski is on the board of the Foundation. It is one of the biggest social change organizations in the world, reaching more than 100 million users in 196 countries.

Jennifer Dulski is the head of Facebook Groups. She has more than fifteen years' experience in successful startups and big-brand internet companies including Yahoo! and The Dealmap, which was acquired by Google in 2011. She was most recently the President and COO of She writes about leadership, management, and entrepreneurship for LinkedIn Influencers, Fortune, the Huffington Post, and other media outlets.

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German World Book Sebastian Ritscher
Mohrbooks AG
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